Community Blog

3 Essential Things to Look For in a Fiel...

by by Robert Gerace, Every Store Perfect  When it comes to managing a large field force and keeping clients happy, communication is key. Finding the right software plays an integral role in maintaining that open line of communication. With no shortage of…

Employer’s Guide to Health Reform ...

Benefits strategies and resources for small businesses Small businesses are the innovators, modernizers and visionaries that transform today’s workplace and – when it comes to the changing health care landscape – these leaders know the importance of benefits in attracting…

Holiday Shopping Insights

By Cathy Plumb, SASR The holiday shopping break-out continues as we try to drill down to the nitty-gritty on consumer and retail shopping strategy. You’d expect to see the big-box stores and retailers start their big holiday pushes now, but…

SASR: Why Shoppers Prefer Bricks-and-Mor...

By Cathy Plumb, SASR We can’t stress enough the importance of brick-and-mortar to the shopping public. Of course, shopping online offers consumers the perks of convenience that in-store buying doesn’t. At the beginning of the year, PwC’s Annual Consumer Survey…

New retail job board eases holiday hirin...

Retail Jobs North America connects recruiters with experienced retail job seekers Just in time for the holiday hiring season, recruiters can connect with experienced job seekers looking for flex and part-time retail jobs in the U.S. and Canada with the…

Join Us for Our 20th Anniversary in Flor...

Hyatt Regency Coconut Point Bonita Springs/Ft. Myers, FL April 30-May 3, 2016   Book your seat today as the World Alliance for Retail Excellence & Standards (formerly NARMS) celebrates 20 years representing and supporting the retail merchandising and marketing industries! Our…

5 Questions your Job Post Should Answer

by Peter Weddle Recruiters often say they don’t have the time to write the kind of job posting that will attract the interest—and ultimately the applications of—passive, high caliber talent. It’s not that they don’t know how to write an effective…

Shelf merchandising tips to grow sustain...

Shelf Management Shelf management includes product placement and merchandising on retailer shelves. Specifically it helps the retailer maximize sales per linear foot, drive foot traffic to stores, increase customer shopping basket size, and have a competitive advantage in their marketplace.  A…

The cornerstone of retail – the customer

The cornerstone of retail are the “4P’s”; product, placement, promotion, and pricing. The perfect balance of these will increase consumer traffic in your store, build consumer loyalty, and help you remain competitive in any economy. The challenges for some retailers…

Strategic selling in a competitive world

As competition increases so does the expectation of retailers and consumers. Does your message resonate with consumers?  Most companies tend to focus their message on what’s important to them, their product’s value from their perspective. Unfortunately few take the time…

Strategies to increase your market baske...

The term Market Basket (or shopping basket) is perhaps one of the most important terms in retail. Manufacturers and retailers strive to understand consumer buying habits including the average list of items found in customer’s shopping baskets during each retail visit….

Merchandising strategies that increase s...

Merchandising strategies are a valuable component of any retailer’s success. A “one size fits all” approach will not work in today’s competitive environment. Merchandising strategies should vary by category and sometimes by segment depending on the overall objective for the…

Maximizing Trade Marketing ROI

A recent study claimed that less than half of all trade promotions fail to increase brand or category growth.  Trade Marketing is typically the largest line item on a company balance sheet.  Effective trade marketing is critical to sustainable brand…

Understanding The True Value of Your Pro...

Daniel Lohman CPSA, Mar. 28, 2014 Do you know the value of your promotions and whether they are reaching their intended target consumers? Most every CPG company runs promotions but are they always effective? CPG manufacturers run promotions to increase…

Effective merchandising – ensuring...

Daniel Lohman CPSA, Mar. 26, 2014 You worked hard to develop your product and get it into the marketplace. Gaining distribution at key retailers is the blueprint to any brand’s success. So how do you identify the best stores to…

Out-of-stocks, a billion dollar opportun...

Daniel Lohman CPSA, Feb. 25, 2014 Customers want what they want when they want it.  If they can’t find what they are looking for, they will shop your competition or buy your competitor’s products.  Several years ago a study was…